Workshop Sumary Organisers Workshop Programme Speakers Participants
 
 

 

    

WORKSHOP PROGRAMME:

September 25, 2002

5 p.m. : Opening session

Venue: Duna Palota (Duna Palace), Széchenyi Room (1st floor) 1051 Budapest V. Zrinyi u. 5.

Welcome address

Dr. János BARABÁS, Chief Executive Officer
HUNGEXPO Co. Ltd., Hungary
Boguslaw ZALEWSKI, Chairman
CENTREX Union and President of Poznan International Fair Poland

Chapter I. "International trends, changes and forecasts in building industry trade fairs" Moderated by: Boguslaw ZALEWSKI, President of Poznan International Fair

  • International trends in building fairs, changes and forecasts
    Invited speaker: Uwe GÖRLT Secretary General, International Building Exhibitions Committee, Germany
  • Changes in architecture and its reflections at trade fairs Invited speaker: Balázs BALOGH Deputy Dean, Budapest Technical University, Architecture Department, Hungary
  • Future of mega building fairs
    Invited speaker: Rudolf BÖHM Project Manager, IBF Brno, Czech Republic

Followed by Get-together-Party (at the same place)

September 26, 2002

Venue: Budapest Exhibition Centre (HUNGEXPO)
Budapest X. Expo tér 1., Europa House (Pav. 25.)

Chapter II.
"Central East European markets and changes"
Moderated by: Jiri KNOP, Executive Director of CENTREX Union, Director of Trade Fairs Brno, Czech Republic

  • Is building trade fair market in the region getting saturated?
  • Are our fairs really international?
  • What challenges does a second-on-the-market fair face?
  • Cloning building fairs in other towns
  • Calendar problems
  • Need for harmonisation in CEE

    Invited speakers:

    Andrea KOVÁCS Marketing Manager
    HUNGEXPO Co. Ltd. Hungary
    Hennadiy KROICHYK Vice Chairman
    GalEXPO Lviv, Ukraine

Chapter III.
"Fairs or exhibitions – good practice and challenges"
Moderated by Károly NAGY, Secretary General, Association of Hungarian Exhibition and Fair Organisers (AHEFO)

  • B2B or B2C ? Changes and prospects
  • Being the market leader
  • Why January and why separate (biannual) machinery fair
  • Specialised separate construction fairs?
  • Experience with trade associations, chambers, press, with exhibitor committees

    Invited speakers:

    Catalin TRIFU project manager
    Romexpo Bucharest, Romania
    Berislav CZIZMEK promotion director
    Zagreb Fair, Croatia
    Malgorzata CZUBAK project manager
    Poznan International Fair, Poland
    Andrea KOVÁCS Marketing Manager
    HUNGEXPO Co. Ltd. Hungary
    Nikodem ZYGADLO     marketing director
    Kielce Fair Poland

Chapter IV.
"Marketing versus sales?"

  • What information we need to update our fairs and where we get from?
  • Do we have suitable sales / marketing arguments to support our shows?
  • What kind of sales arguments can marketing provide us?
  • What kind of sales arguments/points do we need from marketing?

     Invited speakers:

    Bojan GAJIC Project Director
    Novi Sad Fair, Yugoslavia
    Károly NAGY Advisor
    CENTREX Budapest Hungary

7.00 p.m. : Reception was held at

Károlyi Palota (Károlyi Palace)
1052 Budapest, Károlyi Mihály u. 16.