Workshop Programme

Welcome address
Jiři Skrla, General Manager, Trade Fairs Brno (CZ)

Chapter I.
"Changing business, marketing and social functions of exhibitions"

• Changing Business in the Exhibition Industry
  Dr. Hermann Kresse, CEO, AUMA (D)

Chapter II.
"Global and regional marketing strategies -education - trade fairs"

• Why organising this workshop
  Boguslaw Zalewski, Chairman, Centrex Union (H)
  
  
• Marketing strategies of global and of local players and their repercussions on trade fairs.
  
  The Exhibition Industry in the Era of Changes
  Martin Dokoupil, Consultant, Incoma Consult (CZ)
  
  Threats and opportunities in Central East Europe
  Károly Nagy, Secretary General, AHEFO (H)
  
• Whom do we educate?
  
  Problems of exhibitions and fairs as part of marketing education at Bratislava University of Economics
  Doc. Helena Labská, Associate Professor, University of Economics in Bratislava, Department of Marketing (SK)
  
  
• Whom do we educate and how?
  Dr. Szabolcs Nagy, Associate Professor, Miskolc University,
  Marketing Institute (H)

Debate

Chapter III.
"Education of marketing and trade fairs in Central East Europe"

• Exhibition marketing as a part of the university study
  Marek Baluska, Marketing Director, Agrokomplex Nitra (SK)
  
  
• Appearance of Social Functions and Demands in Postgraduate Education of Marketing and Exhibitions Training
  Mr. Marek Zielinski, Associate Professor, Poznan University of Economics (PL)
  
  
• Expectations in Connection with Agribusiness Exhibitions in Eastern Hungary
  Dr. László Kárpáti, associate professor, University of Debrecen, Faculty of Agricultural Economics and Rural Development, Department of Marketing and Business (H)

Chapter IV.
"Education of practitioners: exhibition managers, educating exhibitors"

• Education of Trade Fair Organisers
  Jiři Skrla - General Manager, Trade Fairs Brno (CZ)
  
  
• Education of fairs and exhibitions in Hungary
  Dr. Ildikó Fazekas, Associate Professor, Budapest College of Economics (H)
  
  
• Exhibitor education
  Lucie Zumrova, Head of Department of Marketing Strategies,
  Trade Fairs Brno (CZ)

Debate

Wrap up
"Well, what do we carry then into EU with our accession?"
Boguslaw Zalewski, Chairman, CENTREX Union
President of the Board of Directors, Poznan International Fair (PL)