Wokshop Summary/Conclusion
Concluding the workshop it is planned to continue the dialogue between the institutions and the organisers through their individual contacts and channels in the future, and where in a few points a list of concrete collaboration was proposed to foster collaboration between universities, educational institutes and exhibition organisers, exhibition industry associations could be started or continued:
| 1. |
The exhibition organisers and association representatives can perform as constant collaborators towards better education on practice – in holding lectures, presentations, seminars, workshops and/or writing sections of university books, elaborating training methods for practical approach – at post-graduate courses also; |
| 2. |
Lectures and participation at marketing conferences, seminars, being cross-over type marketing specialists particularly in face-to-face environment; |
| 3. |
Explaining visitor aspects of fairs and exhibitions in the decision-making process; |
| 4. |
Inviting university staff to elaborate and implement, evaluate competitions, marketing awards to exhibition participants – assessing year-round marketing strategy as well as exhibition plan; |
| 5. |
Providing (access to) international surveys, papers, studies; |
| 6. |
Providing contact platform for similar institutions abroad; |
| 7. |
Providing themes and opportunities for students, trainees and doctorandus to develop their thesis and papers at our companies and/or in the science of exhibitions, fairs – providing data, information on trends and so on; |
| 8. |
Conducting surveys jointly related to exhibitions, fairs among exhibitors, visitors; |
| 9. |
Starting joint research on new trends and philosophies related to trade fairs in the future marketing activity. |
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