Programme

Changing Roles of Research in Adjusting Fairs to Current and Future Demand of Daily Life – International Workshop
Prague, March 9-10, 2006

March 9, 2006, Thursday

Venue: PARKHOTEL Conference Center, Prague

5 p.m. Opening welcome
by Mr. Jaroslav Čepek, Managing Director, INCHEBA Praha S r.o. (CZ)

Session A – Basic Macroeconomic Research
Session chairman: Mr. Boguslaw Zalewski, Chairman & CEO, Poznan International Fair, President, Polska Korporacja Targowa (PL); Chairman, CENTREX Union (H)

1. Basic macroeconomic research – is it input for SME investment and tactical decisions?
   The practical roles, implications of business and consumer trust indices.
   What can business forecasters do to make SMEs take right medium and long term decisions?
   Keynote speaker: Dr. Pál Belyó, Director, ECOSTAT (HU)
2. Economic research and markets – how do they correlate?
   The Impact of Economic Cycle on Exhibition Industry
   Speaker: Mr. Jiři Kuliš, Veletrhy Brno (CZ)
3. Macroeconomic impact of trade shows
   Speaker: Dr. Norbert Stoeck, Practice Group Manager, Roland Berger Strategy Consulting (D)
   
   Followed by debate and subsequent get-together at Lapidarium.

March 10, 2006, Friday


Session B. – Surveys and Applicable Consequences onto Community
Session chairman: Dr. Miklós Losoncz, Research Director, GKI Economic Research (H)

1. Exhibition Potential in the German Industry
   (Research on factors of potential exhibiting or non-exhibiting)
   Speaker: dr. Hermann Kresse, CEO, dr. Hermann Kresse & Associates, Exhibition Consultants, Berlin (D)
2. .How do researchers see implementation of market research, exhibitor and visitor surveys and how do they contribute to better serve the public?
   Speaker: Mr. Péter Komlósi, Director, SZONDA IPSOS (HU)
3. Turning Survey Results into Business Decisions
   Speaker: dr. János Barabás, CEO, HUNGEXPO CCo. Ltd. (HU)
4. Research into economic impact of exhibitor and visitor surveys in CZ – onto business community and educational implications
   Speaker: Mr. Jan Herzmann, Owner of research company Invenio (CZ)
5. Use of exhibition research results in university level education
   Speaker: Mr. Marek Baluska, Marketing Director, AGROKOMPLEX (SK)

Followed by debate, exchange of experiences

Session C – Daily Praxis
Session chairman: Mr. Károly Nagy, Consultant, CENTREX Union (H)

1. Experiences of exhibition research and its relevance to changes in exhibition development
   Speaker: Dr. Enrica Baccini, Head of Department, Study and Development Services, Fondazione Fiera Milano (I)
2. Experiences of exhibition research and its relevance to changes in exhibition development
   Speaker:Ms Lucie Zumrová, Marketing Manager, Veletrhy Brno (CZ)
3. In-house or outsourcing of exhibition research
   Speaker: Mrs. Veronica-Gabriela Blanariu, Market Researcher, ROMEXPO (RO)
4. Obligatory visitors’ registration at professional events as a reliable source of marketing information
   Speaker: Mr. Valerii Pekar, President, Euroindex Ltd. (UA)
5. Exhibition research, collaboration of researchers and exhibition industry in France
   Speaker: Raphaële Neveux, Director of OJS, Head of Dept. Studies and Communication FSCF

Followed by debate, exchange of experiences

Closing remarks by Workshop Chairman

Followed by lunch at the hotel

Free afternoon and informal dinner at U sedmi Svábú Restaurant